Why I'm building Heidi.

There are moments in a woman's life when she needs a calm, steady human presence — and has nowhere obvious to turn.

Not a therapist. Not a partner. Not a friend she doesn't want to burden. Just someone vetted, professional, and present. Someone who will sit with her at the biopsy appointment. Who will walk with her through a hard night. Who will hold space without agenda.

I keep encountering this gap. In conversations with women I know and women I don't. In the awkward math of “who can I actually call right now?” In the specific exhaustion of having to explain, again, why you don't want advice — you just want someone there.

The gap isn't a feelings problem. It's a structural one. There is no safe, organized, clearly bounded way to access this kind of support. And so women go without it, or cobble together something informal, or pay a therapist for what isn't therapy.

Heidi is my answer to that gap.

Why structure matters

Safety isn't optional when you're building trust.

The reason companionship services fail — or never get built seriously — is that the risk surface is high and the trust infrastructure is hard. Background checks, identity verification, written agreements, session monitoring, incident response — these aren't nice-to-haves. They are the product.

I am not building the fastest version of this. I am building the version that women can actually trust. That means slower, more deliberate companion vetting. It means legal frameworks developed before the first session. It means building for dignity on both sides of every booking.

If I get the safety right, everything else follows.

Who this is for

This is for women who are done asking permission to need support.

Heidi is for the woman who goes to her own medical procedures alone because she doesn't want to be a burden. For the one who processes her grief in private because everyone around her has moved on. For the executive who needs a trusted person to handle the appointment she can't reschedule. For anyone who has ever wished, just once, that there was a safe, structured, nonsexual way to say: I need someone here.

You shouldn't have to explain that need. You should just be able to book it.

If this resonates with you, join us.

We are building toward a New York City launch. The waitlist is open now.